On Friday March 11th, Dublin Makes Me, a series of remarkable events to celebrate Dublin as a city of creativity and innovation, will launch at South by South West (SXSW) in Austin, Texas.
SXSW is an annual tech, music and film festival attended by 75,000 aficionados. It’s been going for the last 30 years, but in more recent incarnations has become a favorite of the tech industry in the US and globally. SX is also a festival where cities lay out their innovation stalls before a global audience - Detroit, Berlin, London, DC - and this year, for the very first time, Dublin. And we plan on doing more than our fair share of the shouting.
Our objective in Austin is to put Dublin firmly on the innovation map for key industry influencers and to attract them - investors, media and serial entrepreneurs - to our fair city to see Irish innovation first hand and on a company-by-company basis.
Our two anchor events, Dublin Made Me, and The Irish Startup Wake are hot tickets already at SX and that’s in advance of any marketing. We’re also holding one-on-one “Meet the Commish” office hours to promote visits to Dublin and our companies, and these slots are going fast too.
So lets start our marketing now by encouraging all of you aficionados of the Irish tech ecosystem to participate. What does Dublin make you? Connected, healthy, hungry, global, more than crazy? Our hashtags are #DublinMakesMe and #SXSW2016 so jump online and let us know.
After Austin, we’re taking Dublin Makes Me on the road, to Tech Open Air in Berlin in mid July and back to the US west coast in October.
A word of thanks at this point to our key sponsors Dublin City Council and the DCU Ryan Academy, and our great and tireless Dublin Makes Me team: Jim Carroll, Ali Grehan, Eoghan Stack, Catapult, Zero G, BeachHut PR, Failte Ireland, Tourism Ireland and Bord Bia. Keep taking the vitamins people. We’ve some overtime ahead.